The operation of your business is where the rubber meets the road. This is where your promises to the customer and how well you deliver those promises meet. When your promises and delivery are in synch, happy customers, referrals and increased sales. When things don’t go quite as promised, your customer service team has to get involved and handle the issue. A sales team that is well connected to an operations team and a well trained customer service team is the difference between having a customer for life and having high customer turnover.