This past week communication was top of mind. Not only did I read the book Conversations Worth Having but there were quite a few client and family conversations that left me wondering "what did they say?"
These conversations led to a heightened awareness of how I’m interacting with the people around me and what I can do to have better communication and conversations.
At its most basic level, communication is the exchange of thoughts, information, ideas and messages between people and groups. And over the past few weeks I’ve noticed how often the transmission of what is in someone’s head does not quite make it to the other person as it is intended.
Some of the things I’ve noticed:
Have you ever been in a conversation with someone and they pause and say “Now where was I going with this?” After some forensic diagnosis -- “We were talking about…” “And then…” -- you finally remember where they were going and the conversation resumes.
Staying focused on the message creates clear communication and help get the point across.
As the listener, your role is to focus not only the words being used but also the intent, context, and tone to create mutual understanding.
If action is necessary from the conversation, making it as clear as possible will ensure it gets done. And it’s up to everyone to be clear on what, when, where, and who.
We are all busy and have information overload so when you’re communicating, cut through the emotions, “couching,” and hyperbole and get to the point. When you’re able to communicate without the noise and repetition, the message become easy to digest and, if needed, actionable.
All parties have a role in clear, concise communication. It’s not just the person initiating the conversation. We’ve all heard that we should listen more than we talk. In a conversation, it’s important to create opportunities to ask questions, clarify terms, and confirm actions.
When we pause in our conversation and ask questions, we’re opening up a free flow of ideas, topics, and meaning. Allowing time for the questions to unfold is critical to a conversation.
We all have patterns of conversations that we fall back on at times. One of the ways to break unwanted patterns and habits of communication is to look for the things you agree on instead of looking for points of contention. Appreciating the relationship you have with the other person and what they bring to the table may steer the conversation in a different direction.
As a business owner, clear, concise communication is critical to leading, managing, and growing your business. Understand what your goals are in communicating, stay focused on the message, and keep it simple.
Recognize your communication habits and, if needed, change how you typically approach conversations. If you need help recognizing your communication patterns or getting ideas on how you can get better results by changing not only what you are saying but how you’re saying it, SCHEDULE A CALL.
If you’re a new business or and established business whose expenses are out performing your revenue, marketing and selling should be on your list today and every day until you start to see a profit.
Finding clients for your business, converting them to customers, and keeping them happy is why you’re in business. You have a great product or service and you’re great at what you do but you need customers to be a sustainable business.
If you’re a business owner, you probably know a little about marketing -- the action of promoting products and services.
But maybe you didn’t start your business because you were good at marketing. It might have started because you were good at or passionate about something and marketing became a thing you needed to learn to get customers to buy your products or services.
There are many different ways to go about promoting your business that at times it can be overwhelming.
Following are 5 low cost marketing efforts you can put in place in your business this week. Pick one to focus on, and when you’ve systematize it, move on to another one.
Everyone in your company should have business cards with their name, title, and contact information (no fax number please!) Carry your business cards with you wherever you go and hand them out to anyone you’re having a conversation with. When you get a business card, enter them into your contact list and add them to your newsletter list.
Newsletters with valuable content can bring more people into your business. Newsletters are an easy, inexpensive way for people to get to know you and your business. Schedule your newsletter so it goes out the same day and time every week. Each newsletter can have a different topic. Use your newsletters for promotion sparingly -- Gary Vaynerchuk refers to this as jab, jab, jab, hook. Content to consider are employee introductions, how to use your product of service, new products in the pipeline, surveys, and testimonials.
Social Media is the fastest way to get your message out to the most people quickly. When you’re deciding on where to focus your efforts, think about where you customers are hanging out. Facebook, Instagram, Linked, and Twitter are all viable options for promoting your business. Pick one and start building a following. Your goal for social media is to be helpful and social -- respond to posts from other people, let your expertise be known and use the 80/20 rule. 80% of your posts should be educational and establish you as an authority. 20% should be promotional.
In addition to “FREE” promotion on social media, paid advertising is a great way to grow your email list, inform people of groups and events, and get new clients. Tracking your spend and conversion rates on social media is relatively easy. When you start advertising on Facebook, Instagram, or Linkedin, set a budget high enough to give your ads time to perform. If you’re new to advertising on social media and have time to learn how to do it, you’ll save a lot of money. But if you’re technically challenged, find a social media expert and have them create and track the ads for you. If you hire someone, hold them accountable for weekly reporting and don’t enter into a long term contract until they prove the ads they’ve created are converting.
Getting in front of people to talk about your business, products and services is still a great way to generate leads and sales in your business. We still like to “meet” the people were doing business with and put a name to a face. Sometimes there’s no substitute for getting out of the office and engaging in a good conversation over a beverage. Be sure to have your business cards handy.
These are 5 easy ways to market your business and of course there are many more -- join the local chamber, create a website built to convert, write a blog, write a book, meetup groups -- the list is endless.
Whatever you decide to do, make sure you do it consistently and measure the return.
Once you see a profit in your business, marketing doesn’t stop. Reinvest in your marketing efforts by increasing your marketing budget or hiring someone to handle the marketing department.
As business owners, promoting the business is your responsibility. To make sure your efforts are showing a return, find the key metrics, track and review them weekly so you can make any course corrections necessary.
If you need help creating your marketing plan or the metrics for measurement, SCHEDULE A CALL with me and we'll create a roadmap to keep you leads constant and your conversion rates high.
Last week's blog was all about some of the Low Value uses of time we often find ourselves doing out of habit, guilt, or just not being aware of another way. It's important to keep this list top of mind so you continue to work on the high value/high return tasks first.
But there's another list; the list of the top 10 Valuable ways to spend your time. In his book, The 80/20 Principle: The Secrets of Achieving more with Less, Richard Koch presents a list of 10 focus areas where businesses have historically used the 80/20 principle to generate the most money with the least assets and effort.
Top 10 Business Applications of the 80/20 Principle
It's probably no surprise that Strategy is first on the list.
Strategy is loosely defined as having a plan and directing your operations toward the plan. Or knowing where you want to go and taking the steps to get there.
Without a vision for your business you might end up somewhere you don't want to be.
When you first started your business, you probably spent time dreaming of the impact you were going to make, the product or service that was going to change the world in some small (or big) way, and the freedom you would have to do what you want with your time.
And maybe, somewhere along the way, you lost sight of that vision because other things got in your way. (see list of low value uses of your time!) Things that you didn't expect or tied you up from doing the important work.
If you can identify with feeling like you lost your vision, strategy, or plan for your business, it's time to tap back into the passion you had when you started your business.
Remember the dreams -- what it would look like, the clients you'd have, the financial support your business would provide? It's time to tap back into those images and start moving forward again.
Take time each morning to meditate or visualize what your business can look like. Think about the people working with you. Think about your clients. Think about how much you love what you do.
Having a strategy, creating a plan and referring to it often is one of the small steps you can take to get big results.
One of things I recently read the other day is "Don't buy a bus ticket to Toledo if you don't want to go to Toledo."
Knowing what you want is the first step to getting what you want.
If you need help crystalizing your strategy or creating your plan, SCHEDULE A CALL with me and we'll create a roadmap to keep you from getting on a bus to Toledo.
And I recommend this article on journaling by Benjamin Hardy if you're trying to convince yourself to start journaling or being more consistent in your writing practice.
It's the week after the 4th of July and baseball is taking a break from the regular season to celebrate the players at the All Star Game. I've always been a baseball fan and love going to games to see how the ball parks are enticing fans to the game because, after all, baseball is not only America's past-time but it's big business.
Even if you're not a baseball fan, there are lessons you can take away from how the business is run to help you be a better business owner and hopefully score some home runs this year.
Baseball is a game of numbers -- RBI, ERA, Batting Average -- the players and managers know what numbers matter. Metrics are key. Hit the numbers and you're around for another year. Miss the numbers and you might be traded or sent down to the minors.
Can a Small Business Owner have a Big Life?
Without a doubt! I’ve not only made it work for me – I’m totally committed to making it work for YOU!
I bring more than 25 years of business experience to my platform as a Business Accountability Coach. I started in big league corporate America and adapted my expertise into success as a small business entrepreneur.
Although the path hasn't been straight and I’ve faced many detours along the way, where I find myself today is right where I'm meant to be.